John Soeder of the Cleveland Plain Dealer spoke with Steve Averill, U2’s longtime graphic designer and creative di rector of the Dublin-based design firm Four5One Creative. He’s had a hand in designing the artwork for nearly all of U2’s singles and albums, including ‘All That You Can’t Leave Behind.’ “It’s very much a collaborative process,” Averill said. “Working with U2 is a six-way discussion between the four band members, [band manager] Paul McGuinness and myself and the other designers. The work we do is very much in tune with U2’s music and who they are as people.”
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