The Raconteurs are set to release their second album ‘Consolers of the Lonely’ on March 25th, even though the group completed the disc only earlier this month. “The purpose: to get the album to the fans as soon as possible and as we promised,” the band said in a posting on their MySpace on Monday (June 17). “We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s availability, reception or perception.”
The band added that the quick release allowed the Jack White led group to avoid “the usual months of lead time for press and radio set up, as well as forgoing the all important ‘first week sales’. We wanted to explore the idea of releasing an album everywhere at once and THEN marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by it’s first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.” Read more.