The Darkness Creeps Into The Limelight

According to Craig Kallman, co-president at Atlantic Records, the kind of excitement being generated by wasn’t supposed to happen yet. “We put it out in September as a soft release to combat imports,” he tells Melinda Newman of Billboard. “So the Anglophiles could buy it.” Atlantic co-president Ron Shapiro added, “We never intended to work it as a major frontline priority until January, but a few people jumped on it, and we had to roll it out in a large way without having really planned on it in November and December.”

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