Payless ShoeSource announced Thursday that Sierra Kusterbeck of VersaEmerge has signed on to serve as the iconic Brash Girl for the retailer’s new teen brand Brash, a line of edgy affordable footwear, accessories and beauty items for girls.
The Brash brand will launch in early August in all Payless stores nationwide and Payless.com, as well in Canada and Puerto Rico and will feature about 120 on-trend shoe and accessory items for teens including footwear in women’s and youth girls’ sizing, handbags, jewelry, hair accessories and beauty products including fragrances and makeup that can be styled and collaged together. Prices for the brand range from beauty items starting at $3 and jewelry and hair accessories for $6 to $25 for shoes and $45 for boots. Pricing on average is below $20 an item and the line is expected to be refreshed seasonally throughout the year.
“I am thrilled to team up with Payless on Brash,” said Kusterbeck. “I personify a Brash Girl both on and off the stage, and I am excited to inspire others with my role as the face and voice of Brash. I often have girls approach me and ask ‘where did you get that?’ and now I can say ‘at Payless,’ which for me is really powerful because the Brash brand can help them achieve the bold style they are after because of its affordability and accessibility. My favorites in the fall line are the Ollie combat boots and the Josie peep-toe wedges — they are sick styles and I wear them a lot and with many different outfits. The beauty items like the eye shadow roller-ball and the lip stain are also amazing.”
“I love what Payless is doing in general to democratize fashion and this is the first cool, edgy line that’s affordable, which is great for teens. For them, affordable is the best word ever!”
Check out a picture of the singer holding the Brash Ollie Boot and images of the Brash items below the cut.