Pendulum frontman Rob Swire tells the New Zealand Herald that while he wouldn’t call the band he’s the music and business brains behind his own, he says he treats it like he would his kids. “If I had kids that is,” he laughed. “It feels that close to me that I don’t want to see people piss on it, I don’t want to see people take it for something it isn’t, and I want to make sure we come across the right way in everything we do. So yeah, I make sure we are heading in the right direction.” Read more.
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