Asked about the inspiration for the video, RED guitarist Anthony Armstong said, “We’re movie fanatics! ‘Feed the Machine’ is an intense song, and we wanted the video to be equally if not more intense than the actual song itself is. The band actually came up with the idea. It wasn’t anything that we got a treatment for from a director. The idea belonged to us. We teamed up with the Irwin Brothers and gave them the vision of what we wanted to do. It’s a pretty intense video.”
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