Reach 454 Get Deal After Several Label Rejections

Kenny Herzog of Long Island Press spoke with Reach 454 who are prepping their self-titled debut on Lava Records, which will hit stores on June 10th. Label president Jason Flom saw the promise in a band that countless labels who passed on them apparently had not. “We did the showcasing at clubs and at private showcases,” recalls guitarist Rich Cipriano. “And just before we got signed, we got ready to give it up, because it was just too many of these stupid showcases where people just say, ‘No, not trendy, gotta go.’ You sweat, you give it your all every single time, and they go, ‘Uh, no, you guys suck, see ya later’.”

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