Kroeger Has A Keen Sense Of Marketing, Trends & Promotion

The Vancouver Sun spoke with Nickelback frontman Chad Kroeger’s lawyer/604 records partner Jonathan Simkin about the singer’s multiple nominations in this year’s Grammy Awards, and how he was able to achieve his success. “It’s a combination of things with Chad,” says Simkin. “He’s got the raw talent to write catchy songs and with Silver Side Up his songwriting took on a very personal tone that registers with people in the way ‘How You Remind Me’ did. The success of ‘Hero’ fired him up to write in other styles as well. This is a guy with a keen sense of marketing, trends and promotion.”