Doors drummer John Densmore contributed an article to The Nation on how he’s constantly being pitched offers to use the Doors tracks in commercials, which he always declines. Densmore explains, “It all started in 1967, when Buick offered $75,000 to use Light My Fire to hawk its new, hot little offering – the Opel. As the story goes, Ray, Robby and I agreed to it while Jim was out of town. He came back and went nuts. In retrospect, his calling up Buick and saying that if they aired the ad, he would smash an Opel on television with a sledgehammer, was fantastic. I guess that is one of the reasons why I miss the guy.” Read more.