Imagine Dragons ‘It’s Time’ Video

are out with the music video to their new single ‘It’s Time’, off the Las Vegas, Nevada indie rock group’s latest EP ‘Continued Silence’, released in February on Interscope/KIDinaKORNER.

“Any time I hear music, I also see visuals in my mind,” Imagine Dragons singer Dan Reynolds said about the video, which was shot on a dry lake bed in Barstow, California. “‘It’s Time’ is an emotional song that was written at a very transitional period of my life. I’ve always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song’s meaning in a subtle way. We wanted the video to be cinematic and true to the song.”

Watch the Anthony Leonardi directed video via Vevo below.


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