Hot Hot Heat Draw The Line With TV Ads

Radio promotion, constant touring and MTV2 play for the ‘Bandages’ video are starting to pay off for Hot Hot Heat, though the band did draw the line at launching a TV ad campaign. “We’re entering a world that we don’t really understand,” Bays says. “So the only way for us to navigate it is for us to stick to our beliefs of what we do like and what we don’t like, and TV ads are just not how we do things in our world.” Newsday.com has since removed the article.