Beat magazine caught up with HIM bassist Mige and asked if he ever finds the ‘Viva La Bam’ craze that has sewpt up his band a little suffocating. “Well, there are lots of smart people who say ‘all publicity is good publicity’,” he said. “Um, how should I put it? Perhaps this genre of our band is part of this kind of uh… entertainment that he does. All the ‘Jackass’ stuff and Steve-O stuff, perhaps it’s not exactly what we represent – he’s a skateboarder and comedian basically and we are this sort of tongue-in-cheek, serious heavy metal band, so I think it’s kind of interesting to see what comes out when these people get together and do things. So I don’t see it as a burden or as a negative thing; it’s more like an experiment. And we’ve been hanging around with Bam so much that it’s actually more of a friendship between us instead of combining our poor talents.”
The full interview at beat.com.au has since been removed.