Hard-Fi Looks To ‘Cash’ In Stateside

’s experience at the sharp end of the music business gives the band an unusually hard-nosed outlook about its U.K. success and U.S. prospects. “At the end of the day, the U.S. label didn’t (directly) sign us,” singer/songwriter Richard Archer tells Billboard, “but we’re quite lucky, because they seem to be genuinely up for it. But all the money doesn’t count for anything if you haven’t got some passion.”

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